Website / Branding / Social Media
Omatochi
We went through a full rebrand to align Omatochi’s digital presence with its original brand personality. From developing a Brand Style Guide to help its team create consistent content and re-designing its entire website, to developing and implementing a tailored SEO strategy to help the brand rank better on Search Engines, this project comprised a comprehensive Digital Marketing Strategy to develop an impactful brand online.
The Problem
Lack of UX and SEO optimization on website. Lack of a clear offer. Inconsistent branding on social media.
The Solution
A digital marketing strategy to reach their target audience online, a new website with a clear service offer that leads to greater lead conversion, and a new branding strategy that builds a stronger brand online.
The Results:
↑ 171% increase in website traffic.
↑ 130% increase content engagement on social media.
*In the first year.
Branding / LinkedIn
Candidly Speaking
The first step in developing Candidly Speaking’s Marketing Strategy was redesigning its branding elements to give enough flexibility to create content in different formats and for uses; we also provided auxiliary brand colors to achieve a more compelling brand. We then moved on to developing the brand strategy and storytelling, making it possible to design a strong content strategy that builds rapport with its target audience. For LinkedIn, we implemented a content calendar and a tailored SEO strategy.
The Problem
Lack of content strategy that led to audience disconnection. Lack of flexible branding for format diversification.
The Solution
Re-brand to provide more options for content creation. Content Strategy that resonates with the target audience. Email Marketing Strategy to reach new audiences. LinkedIn SEO Strategy to boost reach.
The Results:
↑ 525% increase in page views.
↑ 500% increase in shared content.
↑ 775% increase in clicks on content.
50% Opening rate in Email Marketing Campaign.
Branding / Website / LinkedIn
Segnor Digital
Segnor Digital is a Content Marketing Agency that wanted a complete launch strategy, for which we collaborated, from Marketing Research and Competitor Analysis to Brand Development, Website Creation, and LinkedIn Strategy.
The Goal
Compelling branding and website for agency launch.
The Solution
On-brand website design primed to convert leads effectively, and a LinkedIn Strategy to generate leads.
