Pinterest is one of the best visual marketing tools on the World Wide Web. Thanks to it, you have the power on your hands to target your best customers.
How to make your Pinterest Pins visible and searchable? 🤯
Using a new platform can be difficult, and there are some challenges to getting the right target audience, but do not worry at all: I am here to show you what you need to do if you want to make your pins searchable. This way…
You’ll be able to hit the ground running and start generating traffic!
It’s important to remember that Pinterest is an algorithm-based search engine. The platform takes some time to recognize your pin and keywords. (It is 100% normal if your PIN doesn’t get 5,000 viewers immediately.) The best method to increase the visibility of your content is to optimize it properly. HOW?? 🧐
There are 4 Factors to consider while creating searchable pins.👇
# 1 Pin Design
The algorithm extracts information from images. Making that work for you is pretty simple: if you want your pin to land in the proper spot, you must use topic-related pictures.
For instance, I create pins are almost exclusively related to digital marketing. Therefore, my pin pictures usually feature a mock-up of a laptop or smartphone, given that you usually engage in online marketing using computers or phones.
I mean that if you have a food business, fitness business, or any other business, you should be using relevant images for your topic or subject matter.
# 2 SEO-Optimized Keywords
You have to use the appropriate keywords in your pin description, titles, and board names. A good strategy, when you have to come up with the right keywords, is thinking about what you might use when searching for content related to your pin. Furthermore, you have to consider the language your target audience uses and incorporate those keywords naturally into your descriptions.
👉 Pinterest recently added the option for Hashtags 👇
By adding between 6 to 10 relevant hashtags, you make things easier for your audience and your pin can be discovered! The guided search and the Pinterest Trends tool are the top places to look for trending SEO.
# 3 Board Relevance
Effective Pin SEO and board SEO work hand in hand to guide Pinterest’s algorithm in understanding the relevance of your content. If your Pinterest boards aren’t tuned up and optimized, your pins might miss the spotlight they deserve. 🌟
Let’s sprinkle some magic on your boards:
- Use your board titles with trending keywords. 📈
- Include 2-5 strong, long-tailed keyword sentences in those board descriptions.
This isn’t just about keywords; it’s about storytelling that Pinterest’s algorithm can groove to.
Even if your board is well-optimized, including pins on diverse topics may adversely affect your pin’s performance rather than improve it. So, you should take care of the board and pin in the same way to have great results.
A quick note: Hold back on hashtags in your board descriptions. Pinterest’s hashtag party happens in pin descriptions, not boards. 🚫🎉
# 4 Best Practices & Guidelines
Repeating the same pin across boards isn’t a winning strategy. In fact, it’s like wearing mismatched socks to a fancy ball—it doesn’t quite work, and Pinterest doesn’t fancy it. 🧦
Why? … it’s about keeping your account in good standing. Repeatedly repinning your own content can trigger the spam detectors, and trust me, that’s not a dance you want to join.💃🚫
So, what’s the right dance to follow?
Create a relevant pin, upload it to the most fitting board, and then let it bask in the Pinterest limelight.
Eventually, remember that Pinterest’s algorithms may evolve, and the platform may introduce new features or change existing ones. Stay updated with Pinterest’s official guidelines and blog posts to ensure that you’re optimizing your pins effectively for searchability. Additionally, Pinterest provides analytics tools that can help you understand how well your pins are performing and guide your optimization strategy.
Would you like to know anything else about Pinterest Strategies? Send us a message, and we’ll try to answer that in our next article!
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