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Digital Strategy

We design a cohesive, multi-channel Marketing strategy that empowers your brand to leverage the best tactics and channels to achieve your goals online.

We learn about your brand, mission, and services. Then, we perform market research on your industry, competitors, and target audience to develop an integrated strategy based on your specific business goals.

We work with an integrated approach to design a strategy that comprises and aligns all of your digital channels in the same direction, coordinating efforts to work cohesively and support one another.

We design an intentional strategy that will become a foundation for your marketing efforts, translating into an easy-to-follow roadmap that will lead your way to achieving growth in a more efficient and cost-effective way.

What You Get

An Integrated Marketing Strategy

Elevate your service-based business with a sustainable roadmap to reach more clients and grow your brand online.

Market Research
Audience Research
USP (Unique Selling Proposition) Development
Launch Strategy
Integrated Campaigns Across Channels
Lead Generation & Lead Nurturing

Websites

We create eye-catching, user-friendly websites that are SEO-optimized to attract your target audience and drive conversion.

You have only 6 seconds to make an impression on your visitors before they decide whether to stay or leave. You need a website that is not only visually appealing but also functional, optimized for User Experience, and prepared for Lead Generation.

We create websites that are an extension of your brand online, a wholesome experience of your business that reflects your vision and aligns with your personality. We believe that your website is not only a digital presence, it is a tool for your business and your main advocate online.

If you already have a website that is not generating as much business as you’d like, we can help you. We start by designing a strategy to optimize your website content and SEO for better positioning on Search Engines. We’ll also improve your website design and structure for a better User Experience and optimal functionality on all devices and align your branding to better represent your business online.

What You Get

An Optimized Display for Your Business Online

Elevate your service-based business with a sustainable roadmap to reach more clients and grow your brand online.

Brand Strategy

Your audience needs more than just a name and a logo to identify, relate to, and remember your brand.

At Pink Pixel Tree, we develop a brand strategy that encompasses your mission, your offer, and how you communicate with your audience; a strategy that will pave the way for your brand to build trust and loyalty and drive brand recognition.

Your brand strategy is a long-term plan that must evolve together with your business and should be revisited over time. When done correctly, it empowers demand generation and improves engagement rates.

With our strategy, we’ll help you build a brand that resonates with your audience and develop guidelines to use your main brand assets so all your content delivers a consistent and on-brand presence.

What You Get

Brand Concept & Development

Align your brand and develop your presence to build a cohesive brand experience that resonates with your audience.

Brand Positioning
Brand (Re)Alignment
Messaging & Storytelling
Brand Personality (Persona & Voice)
Brand Style Guide
Marketing Toolkit
Co-Branding Packet

Content Marketing

We develop your Content strategy beyond Social Media and develop a content engine that grows your brand organically with long-term results.

We take the guesswork out of content marketing with an effective framework that aligns with your business goals and makes you be heard above the digital noise, build brand awareness, foster an engaged audience and convert your ideal clients to action.

Our content strategy is an integrated roadmap approach across your website, social media channels, email marketing and newsletter campaigns.

What You Get

Content Strategy

Energize your audience with a long-term content strategy that provides value and aligns with your service mission.

Content Core & Pillars
Guidebook for Content Creation
Keyword Research
Website Content
Content Calendars
CEO Content Strategy
Social Media & Blogging
Email Marketing & Newsletters
Lead Magnets & Generation Forms

Email Marketing

Did you know Email Marketing still generates better ROI than most Marketing channels (including Social Media)? It is one of the best channels for earning and nurturing business leads. But how can you get noticed in your audience’s fully cluttered inboxes?

At Pink Pixel Tree, we create tailored Email Marketing strategies that engage customers with your brand, increase customer lifetime value, boost customer retention rates, help drive more traffic to your website, and nurture conversion.

We help you use Email Marketing as an engine to produce sales opportunities and conversions, getting more opens, higher CTRs, more replies, and better ROI.

What You Get

Email & Newsletter Strategy

Build a relationship that will increase your customer lifetime value; or drive new leads and boost conversions.

Search Engine Optimization (SEO)

We craft a tailored SEO strategy for your business to get seen online and attract your ideal clients.

We perform an SEO audit of your website, which provides us with a better understanding of your current situation and your main priorities. Then, we design a tailored strategy that aligns with your brand, audience, and business goals. Once your strategy is ready, we’ll optimize your website for SEO so that Google will easily find and display it to the right audience.

We tackle on-page and off-page search engine optimization, local SEO, and your Google Business Profile; everything you need to build sustainable growth and achieve consistent visibility for your brand on Google.

What You Get

A Tailored SEO Strategy

Get a tailored SEO strategy to attract the right leads to your website and convert more clients to your business.

Paid Ads

We design and implement your online advertising campaigns on Google Ads and Social Media Ads to generate more leads and get you more clients.

Almost 70% of online purchases start in a search engine. You cannot afford not to show up when potential customers type your services into Google. With our campaigns, your brand will appear to the right leads at the right time, maximizing conversion opportunities.

Our ad strategy will also help you choose the right social media platform for your brand to advertise in, delivering the best ROI in your campaigns. We’ll take your brand where your dream audience is, and we’ll show them your services as a solution to the problems they are trying to solve at that exact moment.

We closely monitor your campaign performance and deliver regular reports that point out any optimization opportunities, so we can adapt and develop your campaign as we learn from your audience’s needs and desires.

What You Get

Campaign Strategy & Implementation

Get a digital campaign that gets you seen by your potential clients online and in your area.

Digital Marketing Strategy

Website Design & Optimization

Brand Strategy

Content Marketing

Email Marketing

Social Media Marketing

SEO

Paid Ads

Digital Strategy

What You Get

An Integrated Marketing Strategy

Websites

What You Get

An Optimized Display for Your Business Online

Brand Strategy

What You Get

Brand Concept & Development

Content Marketing

What You Get

Content Strategy

Email Marketing

What You Get

Email & Newsletter Strategy

Social Media Marketing

What You Get

Content Creation & Social Media Management

Search Engine Optimization (SEO)

What You Get

A Tailored SEO Strategy

Paid Ads

What You Get

Campaign Strategy & Implementation

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